JD Uchima

I have over 15 years of experience as a product designer, have been leading design teams for 11 years, and have managed a total of 24 product designers and user researchers in my career so far.

I've been a design leader across a variety of industries including in-house VC, video streaming, HR, fintech, sports and live events, restaurant and hospitality, and most recently the eComm and post-purchase automation space.


Head of Product Design May 2025 - Present

Leading the product experience strategy and driving innovative, user-centric experiences across Extend's portfolio

Sr. Director of Product Design Nov 2020 - May 2025

As the first design leadership hire, I defined and standardized our team process, created career progression frameworks to help guide and mentor the team, and lead the creation of our design system. Sitting on the leadership team, I work with my product and engineering peers to drive product and business strategy through the lens of UX.

BIP Ventures

Director of Product Mar 2020 - Nov 2020

Led and defined product and design roadmap for internal portfolio tools. Served as a mentor and resource for portfolio companies, helping to align product design/UX with company and VC goals.

Director of UX Jul 2017 - Jun 2019

Leading end-to-end design and UX for a international team based in Atlanta and India. Covering user research, interaction design, prototyping, and visual design. Lead a robust user persona project that helped establish UX as a pillar within the company and directly informed business and roadmap decisions.

Team Lead Sep 2016 - Jun 2017

Lead a multidisciplinary team for the "Consumer" vertical consisting of interaction designer, visual designers and user researchers within a larger UX team of twenty plus. Responsible for main consumer website, profile and resume upload processes, iOS and Android native apps and white label third party job posting board platform.

Creative Director Jul 2013 - Dec 2015

Responsible for all aspects of design for the nation's largest high school digital sports network working on; the NFHS Network consumer product, native apps, bespoke video streaming platform and enterprise admin backend.including UX, brand, sales and product.